Discreetly tucked away under the railway arches in Shoreditch’s trendy shopping area of elusive and creative concept stores, NikeLab 1948 is by far the coolest sportswear shop in London and is the only place to discover the very latest Nike trainers and sport innovations. NikeLab takes the concept of sustainable design to the next level by presenting a inventive futuristic store space of almost 100% locally sourced recycled interiors featuring shelving made from recycled hard drives and NikeGrind reprocessed rubber floors.
Nike Lab is a shrine to Nike’s best inventions, limited edition footwear and design collaborations such as the pioneering Nike Free Mercurial Superfly HTM boot inspired by the Superfly football boot worn by Christiano Ronaldo. Using the lightweight revolutionary Nike Flyknit material, it features a sock-like fit and a high, integrated ankle cuff all of which help to give you the freedom you need to express yourself through movement.
A pair of men's NikeLab Air Presto Trainers cost £100 and a Nike Tech Windrunner Jacket by Fragment costs £115.
WeLikeShopping Tip: Join the ‘Nike Run Dem Crew’ for free and socialise with Shoreditch’s trendy neighbourhood of passionate runners. There's a seated garden area at the front of the store for you to recover from your runs, while bike racks and storage facilities mean that it's got all the resources you need.