Set in the heart of Shoreditch’s trendsetting creative hub of Curtain Road, Goodhood is a destination fashion store with a mission to showcase the best design talent across the globe for men, women, children and the home. Goodhood is famous for it ‘curational’ style of product selection rooted in design, quality and creativity often presenting the most edgy designer pieces, handpicked for East London’s thriving hipster scene. Goodhood’s signature style mixes the supercool and the innovative with street luxe influences, marrying brands that share a love for independence and exclusivity.
Explore Goodhood’s deeply focused trendsetting collections from global brand brands such as DKNY, Commes Des Garcons and Levi’s to more Avant-Garde obscure finds such as Craft Design Technology, Gel Chop, Kinto and Kleen Kanteen in a cool contemporary brotherhood of clean Scandi-esque wooden fixtures, bare bulb pendant lamps, conceptual light boxes, cinematic graphics and an artistic canvas of beautifully edited stark white clothing rails and floating shelves.
A pair of men’s Junya Watanabe Patchwork Denim Jeans cost £650 and a women’s Von Sono Knitted Jumper costs £351.
WeLikeShopping Shop: Goodhood’s design wizardry has evolved into the store’s very own design, branding and creative agency ‘Goodhood Creative’. With an enthusiasm and excitement for fashion that’s contagious, it’s definitely all good in their ’hood.