Aida / Shoreditch

££ · Men, Women
Lifestyle Indie

Cushioned in the heart of Shoreditch High Street, Aida encapsulates the creative energy of the capital’s East London fashion aesthetic. This charming concept store and cafe offers a refreshing and rare harmony between Great British, timeless, vintage dressing and a contemporary, stylish Scandinavian edge. Shop womenswear ‘Aida May’ amongst a garden party of Beck Sonder Gaard scarfs, a sparkling showcase of statement jewels and capsule wardrobes of curated fashion stories. ‘Aida Charlie’ is crafted in the basement in the form of a lovingly restored modern gentlemen’s club featuring limited edition ‘Drinking Boots’, trendy Stockholm South Lane watches and graphic bomber jackets inspired by Russian art movements.

Aida’s broad appeal is in its unique pricing architecture ranging from an affordable £20 for a basic tee to an aspirational £200 for an UrbanCode jacket. It means anyone can come away with an experience of the Aida lifestyle whether that's purchasing a comical, Mickey Mouse shirt or a handmade latte with a choice of 3 espresso strengths for a brew that is lovingly yours. Aida is ‘everyone’s cup of coffee’.

WeLikeShopping Tip: Aida is also notorious for hosting an exciting diary of events such as music videos, personal styling, product launches, and photography exhibitions. The ‘Parlour’ within Aida May offers vintage makeovers inspired by Hollywood glamour by élite stylists.

Storescore

7.5/10 based on 4 customer reviews

Jenny Young
Occasional Shopper
I love to come to Aida for one of their gorgeous cups of coffee because I can combine catching up with a friend over a dink and cake, with shopping. What could be better!? Their clothes look as wonderful as their lattes taste! It's sophisticated and chic but without taking itself too serious. They are just simply lovely clothes and accessories that would suit anyone. A must do for for shopping trips in London!
Miyu Ishii
Occasional Shopper
I came here to meet a friend for a tea or coffee and I didn't realise that it is not just a cafe but also a shop until I walked through the door. What a superb concept! I didn't get a chance to browse the products but from what I could see they looked very stylish. I'll be back to try some clothes on an get a new outfit soon.
Claudia Eklund
Occasional Shopper
My favourite store in Shoreditch! This is a boutique meets a coffee shop and it is utterly divine. I always fall for their knitwear selection as they have such a nice range of jumpers and sweaters, but I do also highly recommend their jewellery range. Aida is one of Shoreditch's more affordable fashion boutiques, though it looks just as expensive as the other stores in the area.
Gemma Martin
Occasional Shopper
I had heard such good things about Aida and was recommended it by many friends. I finally decided to come here for a coffee and had planned on looking around the store afterwards. However, the service was so terrible in the cafe and the server was so rude that it put me off. I really didn't want to give them any more of my money! So, I left without doing any shopping.

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