Cushioned in the heart of Shoreditch High Street, Aida encapsulates the creative energy of the capital’s East London fashion aesthetic. This charming concept store and cafe offers a refreshing and rare harmony between Great British, timeless, vintage dressing and a contemporary, stylish Scandinavian edge. Shop womenswear ‘Aida May’ amongst a garden party of Beck Sonder Gaard scarfs, a sparkling showcase of statement jewels and capsule wardrobes of curated fashion stories. ‘Aida Charlie’ is crafted in the basement in the form of a lovingly restored modern gentlemen’s club featuring limited edition ‘Drinking Boots’, trendy Stockholm South Lane watches and graphic bomber jackets inspired by Russian art movements.
Aida’s broad appeal is in its unique pricing architecture ranging from an affordable £20 for a basic tee to an aspirational £200 for an UrbanCode jacket. It means anyone can come away with an experience of the Aida lifestyle whether that's purchasing a comical, Mickey Mouse shirt or a handmade latte with a choice of 3 espresso strengths for a brew that is lovingly yours. Aida is ‘everyone’s cup of coffee’.
WeLikeShopping Tip: Aida is also notorious for hosting an exciting diary of events such as music videos, personal styling, product launches, and photography exhibitions. The ‘Parlour’ within Aida May offers vintage makeovers inspired by Hollywood glamour by élite stylists.