Proudly located in London’s iconic shopping paradise of Regent Street, H&M’s arty sister brand & Other Stories presents an innovative and creative shopping concept for trend setters not followers, who want to discover a unique style through the craft of story building. If you love Zara, then you will adore & Other Stories’ sophisticated, streamlined, high fashion aesthetic.
This directional Scandinavian brand will appeal to women of all ages who appreciate unusual design, have and strong creative flair and love to experiment with shape, colour and texture.
Explore & Other Stories inspirational, exciting displays of carefully edited fashion photography, polaroid’s and postcards, oversized mood-boards and expert styling tips for a truly special, crafted purchase.
WeLikeShopping Tip: & Other Stories atelier style shopping studio is a must see for all aspiring fashion designers and serious fashion junkies. Try & Other Stories’ beautiful make up & skincare department presented like a cool contemporary laboratory.