Swatch / Oxford Street

££ · Men, Women, Kids
Accessories High-street

In London’s buzzing shopping region of Oxford Circus you will find technical elegance and modern Swiss design from the specialist and highly regarded watch retailer Swatch. This store is a gorgeous vibrant display of Swatch Watch products from its Original, Skin, Digital, Irony and Maxi collections for the contemporary customer who wants minimalist functional design and watch excellence.

Swatch’s proud heritage since 1983 makes them the destination for watches, straps and watch components and movements for the whole family. Swatch’s Flick Flack range created for children is market leading in terms of durability, price and design. Watches in florescent colours and novelty themes including a design with a good enough to eat candy necklace strap, are irresistible and great for helping children learn to tell the time. Additionally all Swatch watches are water resistant.

Men’s watches come in both sporty and vintage designs, including a more upmarket range ‘The Stylish Gentlemen’s Choice’ for ideal work wear styles at £120. A ladies Chrono Acid Strap watch costs £76 and for a printed Jelly in Jelly design £44.50.

WeLikeShopping Tip: The children’s sweetie themed Flik Flack ranges are good enough to eat!

Storescore

6.0/10 based on 5 customer reviews

Jenny Young
Occasional Shopper
To be totally honest, I just came into Swatch to have a browse. I have always liked Swatch and I often walk past the store front and think it looks nice from the other side of the shop window. They have a lovely range of watches here but I felt hounded by the sales assistants who didn't seem to like that fact that I was just looking and seemed keen for me to buy something or leave. I felt very uncomfortable and it was very awkward, so I left. I'm not so keen on Swatches now.
Sigmund Nurmi
Occasional Shopper
I usually like to spend more on my watches and get a really high quality brand - I am a bit of a watch snob! However, everyone needs a less expensive piece of wrist-wear for days when you don't want to be flashy. I was looking for a basic watch which has good style but doesn't cost the earth and a friend recommended Swatch watches.

This is a great store. The customer service is very good and the sales assistant was happy to help me find the perfect Swatch watch for me. In the end I chose the Swatch Irony style. It was less that £150 but looks a lot more luxurious than you would think it would for that price. So, I'm happy.
Chris Wilson
Occasional Shopper
The Swatch store is designed to tempt you in - it looks great from Oxford Street and seeing as I'm in the market for a new watch I thought I would go in and take a look at what they have to offer. Well, let me tell you it's a lot! They have all the classic Swatch styles, as well as the watch skins, they have digital watches, trendy collections, contemporary designs... pretty much everything!

I actually ended up leaving with two watches as I just couldn't help myself and the staff really know how to tempt you into buying more. I'm really pleased with what I got, but for the sake of my wallet I'll be staying away for a while!
Supun Sinha
Occasional Shopper
Swatch have a nice selection of watches but it's just too expensive for me. I am going to save up and get a Swatch original when I am next in London.
Elena Choroleeva
Occasional Shopper
The Swatch shop on Oxford Street is a lovely looking store. It's very welcoming and designed nicely - I love all the colour and posters. I always want to buy a wristwatch when I come in here! I love all the Swatch collections, they are probably my favourite watchmaker.

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