Located famously in the heart of Oxford Circus, explore Nike Town’s megastore of the latest in trainer innovation and cutting edge sports and training wear for men, women and kids. Discover the Nike story, evolution and science behind it’s legendary trainers via artistic displays and info graphics to prove that ‘fast doesn’t just happen by accident’.
Nike’s London store encourages you to ‘get your swoosh on’ and ‘make it yours’ in their exclusive Nike ID lounge where you can customise, edit and co-design your unique Nike Free, Nike Flyknits and Nike Jordans. Choose from a selection of materials, inners, laces, and over-laces swatches, then use Nike ID’s Apple Mac design stations to create your perfect Nike trainers.
A pair of men’s Nike Air Max Lunar90 Flyknit Chukka Trainers cost £190 and a pair of women’s Nike Dry-Fit Epic Lux Printed training leggings cost £80.
WeLikeShopping Tip: Visit Nike Town for on site t-shirt and football shirt printing to make it personal, ‘choose your shirt, choose your team, choose your boots with Nike ID’.