Pro Direct / Carnaby Street

£££ · Men, Women, Kids
Sports Concept

Set in London Carnaby Street’s hotspot of stylish sportswear and innovative trainer brands, Pro Direct is the ‘professionals choice’ for the latest in football boot technology and peak performance design. This stunning state of the art store designed like a virtual website is Pro Direct’s first physical shop and the world’s largest boot room, featuring multiple digital interactive glowing touch screens in 4K definition, life size digital footballer player mannequins and magnified details of Adidas Predator Instinct and Nitrocharge football boots.

Launched in sinew with the Brazil 2014 world cup, Pro Direct provides a special shopping experience of rare signed football boots from some of the world’s most famous footballers such as Gareth Bale, David Beckham and Zinedine Zidane. This innovative, super cool store is a pioneering example of the future of retail and how digital media can be used to create an infectious shopping atmosphere.

A pair of Adidas Nitrocharge 1.0 TRX football boots cost £150 and a pair of Nike Mercurial Superfly G boots cost £230.

WeLikeShopping Tip: Pro Direct is a must visit for football enthusiasts, players and fans looking for a football haven selling the very best football boots with football experts on hand to ensure your boots provide explosive acceleration, optimal touch and ultimate traction.

Storescore

6.7/10 based on 3 customer reviews

Lola Diaz
Occasional Shopper
I have friends who could spend ages in Pro Direct playing around with the digital displays. Give me a real shopping experience any day!
Tabitha Lawrence
Occasional Shopper
I have no interest in sports, football or soccer shoes. However, I love this store! It's very high tech. They display the shoes via computers and screens - you just use a podium to pick the shoes you want to see and a virtual model shows you them. If you like them, then a staff member will go and get them for you. Genius!
Janna Konik
Occasional Shopper
This Pro Direct has an enormous selection of football shoes. It is deceiving as they don't have many on display, but when you realise how the store works then you understand how many pairs they actually have in the stock room! There's a huge range - you'll definitely find what you are looking for here.

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