Explore British designer Paul Smith’s eccentric World of Great British irreverence and off the wall creativity in this arty Soho destination boutique of idiosyncratic, colorful menswear. Experience Paul Smith’s personal touch, of beautiful floral chairs, oriental artworks, 20th Century antique furniture and arty objects collected from around the world that reflect Paul Smith’s playful studio. As part of the stores’s impressive opening, Paul Smith invited fans to help decorate his Soho store, by sending customised envelopes to feature as part of his creative, inspirational and intimate shop spaces.
Paul Smith is renowned for his imaginative creative spirit, combing traditional and contemporary design. His signature colourful stripe and swirl patterns have become instantly recognisable works of graphic genius and adorn everything from shirts, shoes, and wallets to delightfully eccentric socks. Paul Smith appeal to the unconventional gentlemen who requires all the sophistication of a finely tailored suit, but the quirkiness of colour, print and pattern.
A men’s Paul Smith Botanical Print Shirt costs £165 and a pair of Paul Smith Black Grand Marbled Brogues cost £295.
WeLikeShopping Tip: Head downstairs to discover Paul Smith jeans and Paul Smith custom denim in a beautifully contrasting modern space.