Located in the heart of Brick Lane’s cluster of unusual fashion boutiques, Joy is a well known lifestyle concept store selling an eclectic mix of ladies and men’s vintage inspired clothing, nostalgic accessories, kitsch homeware and eccentric gift ideas. Joy’s innovative design approach with a fun vintage flair fits perfectly into East London’s retro fashion scene and style sensibility.
Joy’s beautiful bespoke store interiors encourage a delightful journey through their lovingly curated collections with a quirky British undertone, featuring 50’s pleated dresses, flirty floral prom dresses, girly lace blouses, coloured chinos, heritage check shirts and seriously stylish pea coats. Joy is popular for its pretty own label Louche dresses in statement prints and exclusive styles to suit any occasion.
Joy is the destination for witty 1950’s pin up girls greeting cards, treasures, trinkets and retro inspired gifts such as novelty teapots, guinea pig eggcups, ornamental jewellery boxes, kitsch fox and owl cushions, rabbit cake stands, sausage dog book ends and camera lens shot glasses.
A knockout Louche going out shift dress in a lush metallic jacquard costs £65 and a men’s Hymn Brad Shirt costs £55.
WeLikeShopping Tip: Explore the weird, the wonderful and the suitably silly from Joy’s brilliantly edited range of arty coffee table books covering art, design, cooking, photography and novel humour.