172 / Brick Lane

£££ · Men, Women
Fashion Boutique

With its ethos of hating all things mass produced, at 172 Brick Lane you’ll find a eclectic mix of international designers and outfit-making accessories. 172 is a creative platform for quality craftsmanship and innovative designs from handpicked fashion designers with a hip street aesthetic, often splashed with cutting edge graphic designs which lend themselves perfectly to the Brick Lane brand of urban cool. 172 is also home to the very first flagship store of alternative Italian fashion designer Ilaria Lepore who is known for cutting edge ambiguous, contemporary style that acts as a second skin to the body.

Ilaria Lepore’s inspiration is derived from the energies from nature, creating contemporary elegance for those who live the breathing pulse of the world with minimal lines and ethereal shapes that enhance natural beauty. Explore 172’s industrial style store space of ebony leathers, super chunky knits with cracked metallic leather feature sleeves, boxy cocoon wool coats, textured jersey harem pants and exaggerated 80’s style shoulders reworked with modern minimalism.

WeLikeShopping Tip: Look out for experimental fabrics, unconventional designs and handmade one-off items from young designers, graduated from respected fashion schools located in London, such as Central St Martins and London School of Fashion.

Storescore

7.5/10 based on 4 customer reviews

Viktor Dubov
Occasional Shopper
I don't see what is so special about this clothes shop, other than the clothes are far too expensive for that they are.
Vince Saccone
Occasional Shopper
Shop172 is made for anyone who is sick and tired of seeing mass produced, mass marketed fashion which is worn by everyone and their dog. The clothes are chic, sophisticated and stylish but also lovingly made and not spin offs of the same clothes everyone else in London is wearing.

If you like to feel at the top of your game when it comes to fashion, and you aren't afraid to pay for that privilege, then 172 is for you.
Toby Dawes
Occasional Shopper
This is a nice, friendly fashion boutique on Brick Lane. The menswear selection is all top quality and though they only have a few items of each piece they have a solid collection of designer labels. It's quite minimalist and very sharp - if your wardrobe is mostly made up of grey, black and white pieces in gorgeous cuts with excellent quality stitching and materials then you will adore 172. If you're looking for the latest trends, then look away!
Tom Johnson
Occasional Shopper
I always make sure that I pay Shop 172 a visit when I'm in London for business. The clothes here are sublime - versatile, handsome, well crafted Italian designer clothing which has been carefully picked out for inclusion in this top end store. 172 is a gem in London's east end.

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