With its ethos of hating all things mass produced, at 172 Brick Lane you’ll find a eclectic mix of international designers and outfit-making accessories. 172 is a creative platform for quality craftsmanship and innovative designs from handpicked fashion designers with a hip street aesthetic, often splashed with cutting edge graphic designs which lend themselves perfectly to the Brick Lane brand of urban cool. 172 is also home to the very first flagship store of alternative Italian fashion designer Ilaria Lepore who is known for cutting edge ambiguous, contemporary style that acts as a second skin to the body.
Ilaria Lepore’s inspiration is derived from the energies from nature, creating contemporary elegance for those who live the breathing pulse of the world with minimal lines and ethereal shapes that enhance natural beauty. Explore 172’s industrial style store space of ebony leathers, super chunky knits with cracked metallic leather feature sleeves, boxy cocoon wool coats, textured jersey harem pants and exaggerated 80’s style shoulders reworked with modern minimalism.
WeLikeShopping Tip: Look out for experimental fabrics, unconventional designs and handmade one-off items from young designers, graduated from respected fashion schools located in London, such as Central St Martins and London School of Fashion.